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Born in North Africa just a few miles from the Egyptian Nile, Joseph moved to Los Angeles at the age of thirteen seeking a better education. After studying interior design at UCLA, he worked at an interior design firm where he learned what it takes to make a home look beautiful both inside and out. His next journey began in 1992 as a real estate consultant.

One important discovery Joseph found out and that was doing business with the right consciousness along with respect for human dignity is the perfect recipe for success.

Although selling Real Estate was never his true love, that journey led him to different paths..one being an autobiography book author, 2011 Blogger of the year and a certified Conscious Business Practice trainer

Joseph appreciates relationships and stands by to offer any information/advice/perspective as needed.